A conservative advocacy group is pressing corporate giants over what it characterizes as ongoing “Woke 1.0” policies. In a report released Friday, Consumers’ Research named 7Eleven, Carhartt, DraftKings, Duluth Trading Co., Traeger, Bank of America, BlackRock, and Nike as evidence that “Woke is still alive and well in corporate America,” according to the group.
“Woke companies want you to believe they’ve moved on, but don’t be fooled,” Consumers’ Research Executive Director Will Hild said in a statement obtained by the Daily Caller News Foundation (DCNF). He added that companies have “quietly” shifted rhetoric while continuing practices the group opposes. DCNF framed the report as arriving weeks after some Democratic figures appeared to distance themselves from “Woke 1.0”; Hild posted on Aug. 28, 2026, that “Woke 1 was crazy…”
Eight brands and what the report cites
7‑Eleven: Consumers’ Research points to the company’s website, which states: “We strive for equality and are committed to taking bold action when it comes to Diversity, Equity and Inclusion. Our strategy focuses on three core pillars: Foster an inclusive workplace culture, cultivate diverse talent, and positively impact the communities we serve.” The group also notes the chain’s 2025 Impact Report highlighting “wonderfully diverse employees.”
Carhartt: The report says the workwear company put its “chief woke enforcer in charge of HR and workplace culture” by promoting its senior vice president of inclusion and sustainability to chief people and impact officer.
Duluth Trading Co.: Consumers’ Research says the company states “every employee participates in Diversity, Equity and Inclusion training,” making it a companywide requirement, and touts “inclusive talent recruitment” on a webpage titled “Humanity.”
DraftKings: The group accuses the company of touting “Global Belonging” and rebranding Diversity, Equity, and Inclusion (DEI) to Inclusion, Equity, and Belonging (IEB). It notes a January press release announcing a Built In “Best Places to Work” award that “weigh[s] criteria like remote and flexible work opportunities, programs for DEI, and other people-first cultural offerings.” In DraftKings’ 2023 Sustainability Report, CEO Jason Robins wrote: “[W]e have continued to prioritize our ongoing commitment to environmental, social, and governance (‘ESG’) issues, with support across our organization, from our Executive Leadership Team (‘ELT’) to our Board of Directors (‘Board’) to our 4,000+ global employees. In particular, we advanced our responsible gaming, corporate social responsibility, and diversity, equity and inclusion initiatives.”
Traeger: According to Consumers’ Research, Traeger’s 2024 proxy stated that “Traeger’s diversity initiatives, as well as our formal Diversity Equity and Inclusion Policy, codifies these values and our commitment to a diverse and inclusive culture.” The group says Traeger’s 2025 10‑K rebrands goals to “inclusion and belonging,” and that its Sustainable Wood Sourcing Policy evaluates suppliers’ “ESG stewardship and performance,” potentially requiring corrective‑action plans.
Bank of America: Consumers’ Research says the bank is “still devoted to a radical climate agenda,” pointing to its website and 2025 sustainability report as evidence that it aims for net‑zero emissions before 2050 and has “committed to mobilize $1 trillion by 2030 to expedite the transition to a low‑carbon economy.” The group frames this as aligned with the Paris Climate Agreement.
BlackRock: The report says the asset manager merged its DEI program into its “Talent and Culture” department and uses “DEI‑esque” language on its website, citing protections including “sex (including pregnancy and gender identity/expression), sexual orientation… genetic information…”
Nike: Consumers’ Research claims the company “still continues to push woke policies like allowing men to play in women’s sports” and flags Nike’s Be True campaign. Nike’s Be True Collection webpage states: “All identities, bodies, and communities have the right to pursue their health and wellness goals safely, without concern or judgment.” The group also points to Nike’s “No Pride, No Sport,” which it says “targets children” and aims to “make sport available to everyone, everywhere.”
